SRAM BUYS TRUVATIVSEPT24
SRAM BUYS TRUVATIVSEPT24
R. Cunningham
SRAM purchased Sachs to expand its drivetrain component lines, and then acquired RockShox for a complete suspension department. Avid was bought for its exceptional rims and disc brakes. The Chicago-based company, SRAM and Truvativ, have announced a buyout agreement. This means that they can outfit any part of a mountain bike, except the wheels, saddles, grips, pedals, and brakes. SRAM is now the largest parts manufacturer on the planet.
Truvativ’s range of quality accessories includes cranksets, headsets, bottom brackets, headsets, stems, handlebars and handlebars. They are mass-produced and high-quality. Truvativ’s international design team is located in San Louis Obispo in California. Manufacturing takes place in Asia.
Below is the text from the SRAM/Truvativ press conference:
Truvativ and SRAM Corporation are happy to announce that SRAM signed a definitive agreement to acquire Truvativ. The transaction is expected close in mid-October.
Stan Day, President of SRAM, stated that Truvativ was a great company, with a remarkable track-record of growth and innovation. SRAM is thrilled to welcome the Truvativ Team, and its products, into our company. SRAMs complete drivetrain product range includes cranksets and bottom brackets.
Micki Kozuschek was the President of Truvativ. She stated that Truvativ was at crossroads between either.
You can either build a complete drivetrain yourself or work with SRAM. We now have the complete drivetrain, all the human and financial resources necessary to make it the best in our industry. You will receive great products.
Truvativ’s headquarters will be in San Luis Obispo (California) as SRAMs product division for cranksets & bottom brackets. It may expand its development activities in the future. As General Manager, Micki Kozuschek is responsible for product development and sales. Truvativs Taichung factory will continue to manufacture cranksets. Gary Peng will still be the leader of this factory. There will not be any transaction-related layoffs
